Call for Papers: Society for Commercial Archeology’s 42nd Annual Conference

“Wacky Wisconsin Dells” – Join the Society for Commercial Archeology’s (SCA) conference in Wisconsin Dells, Wisconsin from June 5-8, 2019.  The three-day conference includes two days of motorcoach tours with a day of paper sessions. 
The conference will include two Racine favorites, SC Johnson’s Frank Lloyd Wright Buildings and an O & H Danish Kringle. We’ll also tour of the Wisconsin Dells, “the waterpark capital of the world,” and take in/tour/consume dozens of other wacky ‘while in Wisconsin’ must dos.

Call for Papers

The Society for Commercial Archeology seeks proposals for its conference day of paper sessions on Friday, June 7, 2019.  The SCA welcomes proposals from presenters eager to share their investigations into the history and architecture of the American roadside with a diverse audience of preservationists, stewards, academics, writers, photographers, and others.

Individuals are encouraged to submit abstracts on topics exploring roadside architecture, Mid-Century Modern commercial architecture, and preservation strategies for historic roadside architecture (restaurants, gas stations and motels) and tourism sites. Any topics related to the 20th century commercial landscape are welcome. Papers on Wisconsin history are particularly encouraged. We will consider proposals for themed sessions consisting of multiple papers. Paper presentations are 20 minutes maximum. Submit a paper proposal to share your knowledge with other passionate American roadside aficionados.

Proposal Requirements

To propose a conference presentation, please submit an abstract of no more than 250 words and the following:


Title of presentation
  • Name, title, and occupation of speaker(s)
Mailing address and telephone number
  • Email address
  • Brief resume or curriculum vitae (no more than 1 page required)

More than one abstract may be submitted.  Please follow the two guiding principles in making a presentation at an SCA conference: make it visual and make it fun!

Any individual interested in commercial archeology may participate in SCA conferences. Those accepted to present a paper session will be required to register for the conference; unfortunately, the SCA is unable to pay stipends or travel expenses of presenters. Previous membership in SCA is not required to attend the conference.
Abstracts must be received by February 22, 2019. Submit abstracts via

Presenters will be notified by March 31, 2019 if their proposal has been accepted. Don’t miss the fun in the Wisconsin Dells in June. Conference registration information will be available soon at

About the Society for Commercial Archeology

The Society for Commercial Archeology (SCA) recognizes the unique historical significance of the 20th century commercial built environment and cultural landscapes of North America, emphasizing the impact of the automobile and the commercial process. Established in 1977, the SCA is the oldest national organization devoted to the buildings, artifacts, structures, signs, and symbols of the twentieth-century roadside commercial landscape. The SCA offers publications, conferences, and tours to help preserve, document, and celebrate the structures and architecture of the twentieth-century roadside including diners, highways, gas stations, drive-in theaters, bus stations, tourist courts and neon signs. Learn more at